Ziel Global
Process
Product Strategy
Disclaimer
/ 01
We don't just create designs
that look cool and innovative but fail to align with your specific needs and solve your problems.
/ 02
Instead, be prepared
for us to ask challenging questions, scrutinize every decision, and offer alternative approaches that solve the same problem.
/ 03
Our design process is built on
the main principle – it’s not enough to ask what the user did we ask why the user did it, and then use the answers to shape our design solutions.
To build an MVP, we throw away any hypothesis driven by a gut feeling but only make decisions backed by data.We continuously turn to research, which is the core of the product design and development process.
Product Strategy
Strategy
Workshops
/ 01
We reveal unspoken insights through stakeholder workshops and product discovery sessions and align with you on product vision, expectations, and deliverables.
Design
Evaluation
/ 02
Market Search
/ 03
To find product-market fit, we analyze the situation in you market and learn its peculiarities, constraints, and other product-related aspects
/ 03.1
The findings help us define
how you might differentiate your
product, what features could guarantee a stellar user experience, or what touchpoints could be raised well above your industry's standard.
Product
Positioning
/ 04
UX
Research
/ 05
Functional
Decomposition
/ 06
/ 06.1
Then we create a mind map
that describes the underlying logic of a product and prioritize features and place them on a product roadmap.
/ 06.2
This approach helps us define the responsibilities
and inter-relationships of each component and, simplify the design process steps, spot potential problems early on.
Deliverables
/ 07
We transfer the solutions onto the product interface. To be absolutely sure we’re releasing the right product for your brand, we run multiple user test sand iterative sessions.
User Experience Design
User Flows
/ 01
Prototyping
/ 02
Deliverables
/ 03
Our approach to UI design is no less meticulous and data-driven than UX. We create a UI that perfectly addresses users’ visual preferences, conveys the vibes of your product, and complements the UX.
User Interface Design
Design Concepts
/ 01
We create well-detailed moodboards that showcase possible design directions suitable for your product
Interactive
Visual Design
/ 02
/ 02.1
For consistent brand experience and visual identity, we set a design
product, what features could guarantee a stellar user experience, or what touchpoints could be raised well above your industry's standard.
Hand-off
& QA Sessions
/ 03
/ 03.1
Once you release the product
our team stays along for product management. We install amplitude to measure & analyze the product metrics and continuously improve them to address ever-evolving users' needs.
Deliverables
/ 04
