Client
The Issue
Pet owners often struggle to find genuine connections and reliable advice within general social media spaces. While platforms like Facebook and Instagram allow users to share pet photos, they lack a tailored experience that fosters a strong, interactive pet-loving community. Existing platforms don’t provide structured pet-related discussions, adoption support, or specialized groups for different breeds and needs.
Additionally, there was a gap in trusted pet product recommendations—pet owners often relied on scattered reviews across multiple websites, making it difficult to find quality products. The absence of a centralized platform for pet events and meetups further limited real-world connections between pet owners.
The Solution
Ziel Global designed Fur Tree, a first-of-its-kind social networking platform built exclusively for pet lovers. The app was crafted with a highly user-friendly interface that made photo and video sharing, group discussions, and event planning effortless.
To encourage strong community engagement, we implemented:
Pet-Specific Groups & Forums – Users could join dedicated groups based on pet types, breeds, and interests, allowing for targeted discussions and support.
Interactive Photo & Video Sharing – Pet owners could showcase their furry friends with engaging content, fostering an emotional connection with other users.
Interactive Photo & Video Sharing – Pet owners could showcase their furry friends with engaging content, fostering an emotional connection with other users.
Pet Product Reviews & Recommendations – A trusted section for users to share and explore vetted product reviews, making shopping decisions easier.
Pet Adoption & Rescue Support – A dedicated space connected users with shelters and rescue organizations, helping pets find loving homes.
The Outcome
User engagement surged, with a 75% increase in pet-related interactions compared to traditional social platforms.
Community-driven discussions flourished, leading to more informed and responsible pet care.
Thousands of users attended pet events, strengthening local pet communities.
Adoption rates increased, as the app facilitated easier connections between shelters and potential adopters.
Adoption rates increased, as the app facilitated easier connections between shelters and potential adopters.
Adoption rates increased, as the app facilitated easier connections between shelters and potential adopters.
