Client
The Issue
The Solution
Ziel Global, a leader in web design and web development, took a strategic and user-centered approach to transform Madinah.com into a world-class crowdfunding platform. We began with in-depth user research, conducting interviews and usability tests to uncover key pain points in the donation flow. Competitor analysis allowed us to benchmark best practices and implement proven UX strategies.
The entire website underwent a comprehensive UX/UI redesign, focusing on a simplified, mobile-first experience. Wireframes and prototypes were developed to streamline navigation, reduce friction in the donation process, and enhance campaign visibility. The visual identity was refreshed, aligning branding elements with Islamic culture and community-driven values to inspire trust and engagement.
On the development front, Ziel Global engineered a custom Content Management System (CMS) to allow seamless campaign management, real-time analytics tracking, and scalable growth. Recognizing the platform’s global reach, we integrated multiple payment gateways to support various currencies and payment methods, ensuring accessibility for donors worldwide.
The Outcome
The results were transformative. Following the redesign and development, Madinah.com experienced a remarkable 43% increase in monthly donations, soaring from $280,000 to over $400,000. The streamlined donation flow and improved user experience led to an 18% reduction in bounce rates and a 15% increase in average donation value.
Global reach expanded significantly, with a 30% rise in unique visitors and a 40% boost in mobile traffic. The mobile conversion rate improved dramatically, reinforcing the importance of Ziel Global’s mobile-first design approach. SEO enhancements yielded a 35% increase in organic traffic, securing top rankings for critical keywords such as “Islamic crowdfunding” and “global charity donations.”
Madinah.com is now a leading example of how strategic web design and development can revolutionize an online platform. Through our expertise, Ziel Global delivered a scalable, secure, and highly engaging crowdfunding experience, empowering donors worldwide to contribute effortlessly to meaningful causes. Our commitment to cutting-edge web solutions has positioned Madinah.com for sustained growth, cementing its reputation as a trusted and impactful global fundraising platform.
